IGA to serve in-game adverts on 'Football Manager'

Thu May 29 2008, 15:58 PM

In-game advertising company IGA Worldwide is signing an exclusive partnership deal with SEGA Europe and Sports Interactive. Under the deal, IGA will serve ads for forthcoming titles of the 'Football Manager' series, including 'Football Manager Live', which is set to release this summer.

IGA says participating brands will have access to a range of advertising prospects in keeping with the opportunities experienced in a real football environment, including league and tournament sponsorship, pitch-side billboards and static integrations.

The company will use its proprietary Radial technology to dynamically link ad spaces between the 'Football Manager Live' game client and corresponding locations on the 'Football Manager Live' web portal.