Microsoft selects Israel's Kontera to power ads on LinkedIn

Wed Apr 9 2008, 12:11 PM

Microsoft will use technology by Israeli startup Kontera to power in-text ads on LinkedIn's Q&A section. Microsoft, which serves ads across the social network for professionals, will use Kontera's technology to provide ads and related content that appear on the Q&A section when users mouse over a highlighted keyword. "When we founded Kontera, it was clear that advertising would be one possible application of our contextual analysis technology," Kontera CEO Yoav Shalom tells Israeli business publication, Globes Online.

Deal Details

Kontera has raised around USD17.3m funding since its launch, from investors that include Sequoia Capital, Lehman Brothers and Carmel Ventures. Its key product is ContentLink, which identifies the keywords in online text, such as in articles and news stories, and links them to relevant advertising or other content.