MySpace commissions producers of Bebo's Kate Modern

Mon Apr 14 2008, 17:19 PM

News Corp-owned MySpace has ordered an original drama from the makers of Bebo's Kate Modern, London-based Big Balls Films, reports Brand Republic. Called 'I Love Chieftown', the show will consist of 60 episodes, each between four and five minutes long.

Deal Details

The move appears as an attempt to replicate the success of 'Kate Modern', the popular online series which launched on Bebo last Apr. Five advertising partners - Paramount, Disney's Buena Vista, Orange, Microsoft and Proctor & Gamble - each paid at least GBP250,000 (USD497,000) to have their brands featured in the series, says the report. Bebo - now owned by AOL - recently teamed up with the BBC's Radio1 to produce an episode of the show.

Like Kate Modern, 'I Love Chieftown' will offer interactive features, allowing viewers to vote on characters and shape the story. However, the show will be music-focused, following a main character as she films a band. Last week, MySpaceTV unveiled a distribution deal with Shine Reveille - the TV production firm owned by Elisabeth Murdoch, the daughter of News Corp CEO Rupert Murdoch.