75% of journalists say they read blogs with the aim of getting ideas for stories, according to a survey by Brodeur and MarketWire. The same percentage of journalists say they read blogs at least twice a week, according to the survey. 70% of those surveyed claim they read blogs every day, with 21% reading for more than an hour a day.

Close to 30% of journalists are also writing their own blogs, according to the survey. Journalists write blogs in order to gain visibility amongst readers who tend to find journalists via their own pages listed on search engines, the two firms claim.