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Digital marketer iCrossing acquires 3GNet
US digital marketing company iCrossing has acquired competitor 3GNet, one of Germany's longest-established digital marketing agencies. Financial details were not disclosed.
The German company specialises in natural and paid search marketing. It also supplies affiliate marketing services to brands such as eBay, ESPRIT and O2 Germany. The deal marks iCrossing's first acquisition in continental Europe, coming about a year after it purchased Spannerworks, now iCrossing UK. 3GNet will be renamed iCrossing Germany.
iCrossing's global client base includes Coca-Cola and Toyota, among others. The deal brings iCrossing's headcount to 620 employees across 15 offices in the US and Europe.
"3GNet has a track record of delivering excellent results for global brands in the European market," Jeffrey Herzog, iCrossing's founder and CEO says in a statement. "Their understanding of the European search market, particularly in leveraging affiliates, as well as their technical expertise, makes them a perfect fit for iCrossing."
