POPULAR TOOLS
Social network use soars 82% in a year
Time spent on social networking sites such as Facebook and Twitter jumped 82% during 2009, according to figures from Nielsen for December. Facebook was the number one social network with 206.9m unique visitors in the month, accounting for 67% of the world's social media users.
Users spent an average of 5hr 35mins on social networking sites in December, up from 3hr 4mins for the same period a year earlier, according to the research. The study is based on web browsing habits in the US, UK, Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy.
Australians spent the most time on social networking sites, averaging 6hr 52mins a month. This is followed by the US and the UK, where users spend a little over six hours a month on social networks. Although Japan has the second-largest number of social media users, Japanese users only average 2hr 50mins on social networks and blogs, according to the stats.
The US was the study's largest online population, with some 142m users accessing social media. Average time spent on Twitter in the US surged 368% year-on-year, while the amount of time spent on Facebook increased by 200%.
Twitter is still the fastest-growing social network in the US, according to Nielsen’s year-on-year figures. The microblogging service claimed 18.1m unique visitors in December, a huge 579% increase from the 2.7m unique users it had the previous year. However, the site's unique user figures were down 5% on the previous month.
RELATED ARTICLES
-
12 Mar 10 - StrategyEye
-
12 Mar 10 - StrategyEye
-
12 Mar 10 - StrategyEye
-
12 Mar 10 - StrategyEye
-
11 Mar 10 - StrategyEye
