VIEWPOINT: AT&T's mobile TV strategy

Fri May 2 2008, 09:01 AM

AT&T, the largest wireless carrier in the US, has launched a mobile TV service through Qualcomm’s MediaFLO platform. The service costs USD13-15 per month and provides access to four to 10 channels, including CBS Mobile, ESPN Mobile TV, Fox Mobile and MTV. Two channels, CNN Mobile and Sony Pictures’ Pix, are exclusive to the service. The mobile TV offering is available across 58 US markets, including LA, Chicago and New York, and is accessible only via two new mobile handsets – LG’s Vu and the Samsung Access.

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