VIEWPOINT: Gameloft pursues US audience

Fri May 16 2008, 08:55 AM

Game publisher Gameloft has announced an agreement with the National Basketball Association (NBA) to develop and publish two NBA games for mobile phones. Considering Gameloft’s overall strategy, this new licensing deal does make sense and is certainly a clever move in StrategyEye’s opinion.

Upgrade Required

To access this content and our full archive of articles on 30,000+ companies, you are required to be a StrategyEye subscriber.

We offer a range of subscription options. Complete the form to request one of our packages.

Product information >>
Already a subscriber? Login >>

Upgrade or Request a Trial