Yellowpages.com signs ad deal with Microsoft

Tue Mar 18 2008, 16:55 PM

AT&T's Yellowpages.com has reached a deal with Microsoft to place advertising listings on Microsoft's local search sites. Under the agreement, advert listings will appear on local sites such as MSN Live Search and Live Search Maps.

Deal Details

The pact aims to give Yellowpages.com advertisers access to Microsoft's search pages. The deal also will increase the total number of estimated monthly searchers and bring the total number of projected monthly searches on Yellowpages.com to over 160mi, says AT&T. Yellowpages.com will begin supplying ads to Microsoft in early April. No financial terms were released.

With the agreement, Yellowpages.com replaces Superpages.com, operated by Idearc, a Verizon spin-off. Idearc describes its relationship with Microsoft relationship as disappointing.