Magazine publisher, Conde Nast, will release ad-specific data on tablet editions of its magazines to advertisers eight weeks after publication, in collaboration with Adobe. Information available to advertisers who have paid for ads incorporating web links or a premium ad placement will include circulation, engagement and ad performance. The service will begin with June 2012 issues.

The publisher also surveyed readers of the app versions of the May issues of GQ and Wired and discovered that 91% and 89% of readers respectively feel strongly that they spend more time with an ad if its interactive. So far, Conde Nast releases digital versions of 13 of its magazines, with monthly iPad apps available for GQ, Wired and Vanity Fair.