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Users spend three days a year on Facebook, claims study
Facebook users are spending a full three days a year on the site with the most addicted users clocking up more hours than a working week, according to a Nielsen study. Nielsen found that UK users spent 11.1bn minutes in total across the 75 most-visited social networks last month. The total is an 83% increase on the time spent on the same sites last year. Facebook dominated the list with a 75% share in the total time spent.
“Not only are Britons investing their most precious resource - time - in Facebook, but, according to Nielsen, the site has increased its audience by 52% year-on-year, while also increasing the time spent per person by 51%. The adoption of real-time, Twitter-like features has played a vital role in this,” says Nic Howell, deputy editor of NMA, which commissioned the research.
Facebook recently said it has more than 300m members, leaving rival social networking phenomenon Twitter behind in terms of users. Facebook attributes its continued growth to effective advertising strategies and the popularity of its virtual games.
