Hulu generates three times as many ad views as YouTube

Tue Aug 17 2010, 17:24 PM

US video viewers are watching three times as many video ads on Hulu than on YouTube, according to a comScore report. Although YouTube's audience is more than 400 times larger than Hulu's, the latter generated more than 783m video ad impressions in July, compared to 219m on Google Sites, YouTube's parent company. The data does not include banner, or other types of advertising that are run on either site. 

Google Sites continue to draw the biggest online audience, with 143.2m unique monthly viewers, followed by Yahoo! Sites with 55m. Facebook jumped one position to capture the third spot with 46.5m viewers, ahead of Microsoft Sites with 45.6m and Vevo with 43m. Google Sites also had the highest number of overall viewing sessions and the most engaged audience, with the average viewer spending 283 minutes watching videos on its sites last month.

Overall, the number of US users watching videos online grew slightly to 178m, or 84.9% of the total US internet audience. Each viewer spent an average of 14.7 hours watching online video.