Blinkx in video deal with The Guardian

Mon Apr 14 2008, 17:56 PM

Blinkx will show video reports from The Guardian website, as part of an ad deal with the London-based newspaper. Under the agreement, Blinkx will use its Adhoc platform to serve relevant ads along with the videos, with the partners sharing revenues from advertising.

Deal Details

The Guardian's commercial director Adam Freeman expects revenue from the service to be small, but says this is only one of many deals the newspaper is signing for its content. The Guardian already has an agreement to show its video news on online TV service Joost. Guardian.co.uk launched its video section last Sep and now claims to produce 25 original video packages each week.

For Blinkx, the deal follows content agreements with the BBC, Fox News and CNN.