Online TV viewers triple in 2010

20 Jan 11Editorial

The number of people who watch online video through their TV has tripled over the last year, according to online video platform Sidereel. The firm claims that 40% of its users watched online via an internet-connected TV or other web-connected device in December. Netflix is the most popular application for watching online video on a TV, with 70% of people using the video streaming service. Rival service Hulu, which launched its online TV app Hulu Plus in November, is used by 4% of viewers.

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About 60% of respondents said that rather than using an IPTV set-top box, they have connected their computers to a TV screen. Sidereel says more than half of its users watch five to 20 hours of online video per week.


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