Live Universe acquires Pageflakes - Rumour

Mon Apr 14 2008, 14:55 PM

Online entertainment network, Live Universe, has acquired homepage customisation tool, Pageflakes, reports TechCrunch. Under the agreement, Pageflakes will remain headquartered in San Francisco and will report directly to Live Universe founder Brad Greenspan. Live Universe reportedly outbid RSS startup NewsGator to complete the deal, which was signed for an undisclosed sum. The acquisition is yet to be officially announced.

Deal Details

Pageflakes is a free widget-based service that allows users to create customised homepages that can be published online. Users can take content from various websites and combine it onto one page. This can include news, email, music and videos. Pageflakes was founded in 2006 and took an undisclosed amount of Series A funding in May of that year.

Live Universe is an online video and entertainment site. It was set up by internet entrepreneur Greenspan, who helped to found MySpace. The site has content deals with publishers such as Warner Brothers and Associated Press.