INSIGHT: Money Money Money - Don’t Be Fooled By Facebook, The News Feed Revamp Is All About Revenues

Don’t Be Fooled By Facebook, The News Feed Revamp Is All About Revenues

Facebook is billing its news feed revamp as a way to make content more engaging. But even half a glance at the changes shows what's really on the social network’s mind: advertising. CEO Mark Zuckerberg might have repeatedly spoken about making the user experience less cluttered and more personalised, with a greater emphasis on photos. But what he was really saying is that users will now spend more time on the site and ads, typically image-heavy, will have greater prominence. The line from Facebook is that all content will be treated the same. That includes ads.