Retailigence lands USD6.3m for mobile marketing

Retailigence lands USD6.3m for mobile marketing

Retailigence has raised USD6.3m in Series B funding round led by Japanese online ad agency OPT, with participation from existing backers DFJ, Quest Venture Partners and Motorola Solutions Venture Capital, as well as new investor Telenav. The firm is aiming to bridge the gap between mobile web browsing and in-store purchases, creating web and mobile ads that retailers can use to alert customers when a product is in stock. This is a booming market, with Forrester estimating that by 2016 more than half of US retail spend will be influenced by the internet. Retailigence’s customers include Home Depot, Best Buy  and Nordstrom.