EXPERT COMMENT: Evidon on the No-Nonsense Route to ePrivacy Compliance

Colin O'Malley is the co-founder and chief strategy officer of online data firm, Evidon and an expert in privacy matters with deep connections in the policy world. Evidon empowers consumers and businesses to see, understand and control data online. Enabling businesses to assess the cookies and other tracking activity on their websites, Evidon is designed to help them protect their audience data and improve performance. It enables brands, agencies, publishers, advertising networks and others to comply with privacy laws and self-regulatory programs across North America and Europe.