Facebook heading for partner friction with subscription service

Facebook could be heading for a clash with media app partners such as Spotify and Netflix as it rolls out its subscription billing service, with many believing that they will baulk at the 30% levy it takes on all subscriptions taken out through the social network. Social app and game developers on Facebook can now offer a range of different subscriptions to users, for example a consumer can subscribe to Playdom’s social gameGardens of Timeand receive a bundle of virtual goods, gain access to new content and play the game without ads. Developers can set the levels and numbers of subscriptions it offers, and can continue to offer a la carte in-app payments, although Facebook urges them to state to the user why they are offering both.

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