Luca Benini is the European MD of social media marketing firm Buddy Media. Before joining Buddy Media, Luca was instrumental in developing comScore's presence in Europe and prior to that he held senior roles at Yahoo! for more than five years. Buddy Media is at the forefront of social media marketing and provides social enterprise software for eight of the world's top 10 global advertisers.
You can find the full report at: http://www.l2thinktank.com/research/facebook-iq-index-2012/