Mark Jones works behind Thomson Reuters’ paywall, helping fuel community discussions via social media. Previously responsible for getting Reuters news journalists to embrace blogs, Twitter and other outlets, he explains why social media is transforming the business.
¤ Why does Reuters see social media as important?
We're always looking for better ways of getting and disseminating news and information. We have a set of values, a kind of constitution, known as the Thomson Reuters Trust Principles that compel us to make use of innovative technologies. We see social media and communities as extremely rich sources of new intelligence for our journalists and customers alike and we're duty-bound to explore how they can help us.