INTERVIEW: Equinix’s content and digital media director on cloud storage

As the consumption of media such as music, video and TV increasingly moves online, media companies are looking for ways to store and access that data cheaply and effectively. Enter Equinix. Having made a big move into industries such as finance, it is now looking to attract more media and content firms to its data centres with the promise of secure, reliable storage. Here’ the firm’s content and digital media director, Rory Murphy, talks about Equinix’s proposition, the growing demand for its services and why media companies increasingly need data centres.