Facebook vs Google: 5 Key Areas

Facebook's IPO is the biggest in the US tech space since Google went public in August 2004. With an offering of USD85 per share, the search giant raised USD1.67bn, giving it a valuation of more than USD23bn, a figure that was hugely impressive at the time. But it pales in comparison to Facebook’s public offering, which saw the firm sell 421m shares at USD38 each, raising USD16bn at a valuation of more than USD104bn. Clearly, Google had a more modest public valuation than Facebook, but how do the two compare in terms of their performance pre-IPO and what does Facebook need to do to emulate the success of its rival?