Microsoft takes on Google with social search focus

Microsoft is revamping its Bing search engine to increase its focus on social search as it attempts to compete with market leader Google. The redesign includes the introduction of a social sidebar, positioned on the right-hand side of the screen, which shows relevant content from a user’s contacts on social networks including Facebook and Twitter. Searchers can make use of the service by posing a question directly to their friends, with Bing also suggesting friends that might be able to help based on their Facebook profile information, as well as people influential about the topic on sites including Twitter, Quora, Pinterest and Foursquare. Microsoft says it based the update on the fact that the majority of people look to friends and experts for information and recommendations before making decisions.

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