Kindle Fire sales fall as iPad takes 70% market share

Sales of Amazon's Kindle Fire tumbled in the last quarter as demand for the latest iPad widened Apple's lead in the tablet market,according to new figures from IDC. Apple sold 11.8m iPad's in the first quarter, with the release of its latest iPad driving up the firm's market share from 55% to 68% quarter over quarter as it looks increasingly untouchable at the top of the market.

Amazon does not break out sales figures for devices, but IDC estimates that the firm sold 4.8m Kindle Fires in the period, falling from 21% to 17% of the market behind Samsung's Galaxy Tab in second place. Lenovo's ThinkPad took fourth place, followed by Barnes & Noble's Nook in fifth place. The data indicates that demand for the Kindle Fire is ebbing and pours cold water on speculation that the device, which came to market in October last year, could eventually outsell Apple's tablet.

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