Kindle Fire sales fall as iPad takes 70% market share

Sales of Amazon's Kindle Fire tumbled in the last quarter as demand for the latest iPad widened Apple's lead in the tablet market,according to new figures from IDC. Apple sold 11.8m iPad's in the first quarter, with the release of its latest iPad driving up the firm's market share from 55% to 68% quarter over quarter as it looks increasingly untouchable at the top of the market.