Android apps more than twice as expensive as Apple

The top apps on Google’s Android Market app store are more than twice as expensive as their equivalents on Apple’s App Store as developers hike up the price of their Android apps in a bid to generate higher revenues, according to research by Canalys. The figures show that the average price for an app in the top 100 on Google’s store is USD3.74, compared to an average of USD1.47 for Apple apps, with this gap even wider if just the top 20 apps are taken into account. Canalys believes this pricing structure may be limiting Android downloads, with the high initial cost putting off first-time purchasers.

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