Google closing in on Facebook in display ad race

Google is closing in on Facebook in the US display ad market, with a report from eMarketer suggesting that Google could overtake its rival as soon as next year as the display market increasingly becomes a two-horse race between the firms. The research firm estimates that Facebook generated USD1.73bn from display ads in 2011, just ahead of Google on USD1.71bn, with those figures set to grow by around 50% each to USD2.58bn for the social network and USD2.54bn for Google this year. As the market matures, eMarketer forecasts that both firms will see growth slow but that this trend will be more pronounced at Facebook, which will see revenues increase 27.6% in 2013. This is some way below the USD45.3% growth predicted for Google, pushing the social network into second place in terms of revenues.

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25 Feb 12 - Computer Business Review