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HOT COMPANY PROFILE: Location-based marketer Qriously
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As consumers continue to adopt services like social networks and devices such as smartphones, advertisers and marketers are increasingly looking for ways to utilise them to figure out what exactly they are thinking. Qriously replaces mobile ads with real-time, location-based questions in order to gather ‘sentiment’. With demand high for “unlocking the thoughts” of consumers, according to CEO Christopher Kahler, he says the firm is deciding what exactly to do with the treasure trove of information.
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