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Disney's social gaming strategy pulls down interactive profits
Walt Disney's move away from traditional consoling games and into the social gaming space caused losses in its interactive media (DIM) division to more than double year on year from USD13m to USD28m. While the losses are narrower than the USD94m recording during the division's previous quarter, a 20% drop in revenue year on year to USD279m will be cause for concern as Disney seeks to better monetise its shift in gaming strategy. Disney claims the loss is mainly due to fewer console game releases, but insists that social gaming results are improving, although they were not enough to offset the console decline during its fiscal Q1 ending December 31. Disney CEO Robert Iger says the division is targeting profitability during the current fiscal year with increased revenue and reduced costs.
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