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Airbnb receives investment and partners with Axel Springer
Social accommodation marketplace Airbnb has received an undisclosed investment from German media conglomerate Axel Springer. The firms are also linking up as strategic marketing partners in a move that will see Airbnb listings appear in Springer-owned newspaper Bild and appear on its online real estate properties such as Immonet. Though details of the deal are vague, Springer confirms that the firm has made a “minor investment”, with separate reports claiming that the amount invested could be performance-related based on the exposure it receives as a result of the partnership.
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