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HOT COMPANY PROFILE: Music lovers’ social network Flowd
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Flowd is attempting to bridge the gap between social commerce, location and music to build a “pocketknife tool” that combines all these trends. The social network lets music lovers follow their favourite singers and bands, while giving artists the opportunity to market to their fans and bring them special offers if they check-in at gigs or buy their latest album. It may seem late in the day to set up a new social network, but Flowd’s marketing director, Wilhelm Taht, believes the service offers a unique proposition by putting the artist at the centre of the service. Nevertheless, many music-orientated startups have come and gone, and Flowd faces a challenge in drawing artists and fans to its site rather than better-known services such as Facebook and MySpace .
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