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Digital gains fail to offset print losses at NYT Company
The New York Times Company's digital strategy appears to be paying off, with the New York Times (NYT) hitting 390,000 paying subscribers in Q4 and digital ads across the NYT, Boston Globe and Herald Tribune up 5.3% year on year. In the six months up to September 30, the NYT had the second-greatest number of subscribers among news publishers, behind the Wall Street Journal's 537,469 paying customers. "In 2011 we made significant strides in our strategy to transform and rebalance our company," says acting chief executive Arthur Sulzberger. The firm reiterated its commitment to digital innovation, including in new markets and social media.
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