BRIEFING: Facebook's potential sore spots

Thu Feb 2 2012, 14:57 PM

The implementation of the ‘like' button across the wider web led many industry observers to draw an analogy between Facebook and an octopus' tentacles. Signals that these tentacles were spreading have always been implicit, with Facebook slowly developing a fully-functioning ecosystem fed by everything from advertising to gaming. But nothing has explicitly demonstrated Facebook's widening influence more clearly than its S-1 filing, filled with so many nuggets of information on different parts of the business that few know where to concentrate. Once the hype around Facebook's strong profitability and revenues dies down, potential investors are likely to probe a little further and ask a number of questions. First and foremost, the question of Facebook's share price obviously remains, although it appears to be trading in the private markets at a valuation of above USD80bn.

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