BSkyB has weathered a 6% drop in advertising revenue to gain 8% in net profit over the six months ending on December 30 2011, up to GBP441m (USD696m) from GBP407m (USD642m) in December 2010. The company attributes the increase to policies of strong cost control, and expansion of product take-up within its existing customer base. Share price fell by 11% over the last year, but the news of a net profit increase has now given it a 3% boost. Alongside the profit figures, Sky is announcing a deal to compete with high-speed networks by licensing BT's 'BT Infinity' fibre network, rather than creating its own.
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