+44 (0)20 7930 4158POPULAR TOOLS
Facebook increases lead over Yahoo! in US display ads
1 Image(s)
Facebook is increasing its lead over Yahoo! in the display ad space, with the social network accounting for 27.5% of the market in 2011, up from 21% in 2010, according to comScore. The rapid growth suggests that the firm's ad push over the past 12 months, including putting adverts in user's news ticker and introducing sponsored stories, is starting to pay off. Yahoo!, the firm's closest rival, follows at some distance with a share of 11%, up a fraction from 10.9% in 2010, while Microsoft and Google both have less than a 5% share. The figures come as Facebook is rumoured to be planning to file for its hotly-anticipated IPO in the coming days, in a public launch that could value the social network at between USD75bn and USD100bn, according to Wall Street Journal sources. With online ads making up the majority of Facebook's revenus, this latest report will only serve to fuel investor interest in what looks set to be one of the biggest stock market debuts by a tech firm ever.
To access this content and our full archive of articles on 30,000+ companies, you are required to be a StrategyEye subscriber. We offer a range of subscription options. Complete the form to request one of our packages. |
|
