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Broadcasters need to create seamless link with second screen, says Zeebox
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Broadcasters need to create a seamless link between their TV content and second screen experiences if they are to benefit both in terms of audience and revenue as TV viewing becomes more interactive, according to Zeebox co-founder Anthony Rose. Speaking at a Westminster Media Forum in London, Rose claims that the majority of consumers are frustrated with live TV, believing that the experience has not kept up with the range of features available on other devices. “The TV just resolutely beams content out at me,” he says. “People are self-providing, taking out smartphones and tablets and tweeting, going on Facebook, buying things they see, but there is a lot of friction involved. Consumers want better ways of finding things on TV.”
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