+44 (0)20 7930 4158POPULAR TOOLS
News International launches magazine app on Facebook
News International is launching an app for its Fabulous magazine on Facebook in a bid to leverage higher readership for the publication, which appears in the Saturday edition of The Sun, in the media corporation's latest push into digital publishing. Content from the magazine, including beauty advice and fashion tips, will appear in users' timelines and can be posted across both Facebook and Twitter as the publication seeks to boost traffic through social sharing. The app also features Fabulous Radio, allowing users to create playlists on Spotify, and a weather app that helps users pick outfits based on local weather. This is News International's latest push into the space, with rumours that it is planning to launch a new tablet-only paper later this year. The firm's first effort, The Daily, is still struggling to gain traction.
To access this content and our full archive of articles on 30,000+ companies, you are required to be a StrategyEye subscriber. We offer a range of subscription options. Complete the form to request one of our packages. |
|
