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UK outstrips US and Japan in smartphone penetration
The UK has the largest percentage of smartphone owners of the 'big five' developed countries - France, Germany, Japan and the US - and saw the biggest jump in usage between January and October 2011, according to a Google-commissioned study by Ipsos Mori. By October 2011, smartphone penetration in the UK stood at 45%, a 50% increase on the 30% of consumers who owned a smartphone in January. After the UK, the US and France are the biggest smartphone users, with 38% of those population owning one of the devices by October. In January, 31% of the US and 27% of the French populations owned a smartphone. Germany's usage rose by 5% to 23%, and Japan's rose from 6% to 17%.
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