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TOP 5 INVESTMENTS: ZestCash, Joyent, Trion Worlds, Bluefin Labs, SquareTrade
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ZESTCASH
The brainchild of former Google CIO Douglas Merrill, ZestCash is an online payday loan company. Offline payday loans are common in ZestCash's target market - the US and like many offline activities, it's natural to find online alternatives emerging. In fact, they already exist: Wonga marketing includes advertising itself as a payday loans alternative. ZestCash's claims its differentiator is its approach to customer credit score analysis combining voguish "‘big data’ analytical techniques" with conventional credit score techniques. It also claims its interest rate of 180% is half as much as typical payday loan companies. Currently available in just four US states (Utah, Idaho, South Dakota and Missouri) it will us the majority of the USD73m it has just taken on in financing to roll its service out into other US states. [Read More]
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