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Endorse reels in USD4.3m for loyalty scheme
Endorse, a startup developing a service that rewards customers for brand loyalty, has raised a USD4.25m Series A funding round led by Accel, with SV Angel also participating. California-based Endorse offers a service for brands and customers, recording when customers use online offers to buy products. So far, it has collected receipts and proofs of purchase from customers in a Netflix-style mailing list but the company is now adding smartphone and email compatibility, allowing users to take submit photographs of receipts. The data collected by Endorse is aimed help companies target offers and structure better campaigns.
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