Yahoo! profits drop 5% as ad demand shrinks

Wed Jan 25 2012, 00:00 AM
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Yahoo!'s Q4 results failed to live up to expectations yet again, with revenues and forecast sales falling short of estimates as the firm struggles to compete for user time and ad dollars. Profits in the three months ending December fell 5% year on year to USD296m, while revenues dropped 13% to USD1.32bn. The period marks the thirteenth straight quarter that Yahoo!'s net revenue, which excludes traffic acquisition costs, has declined, with the figure down 3% to USD1.17bn. The results highlight the challenge facing new CEO Scott Thompson, who was appointed just three weeks ago as Yahoo! bids to turn around its struggling business.

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