Adara nets USD12.4m to match loyalty deals with ads

Wed Jan 25 2012, 11:59 AM

California-based Adara Media has raised USD12.4m in venture capital to develop its precision marketing platform. The company pairs loyalty deals with advertising, delivering targeted ads and deals to frequent flyers, and business and international travellers, through its online TruPrecision platform. Loyalty transactions enable the company to provide advertisers with proprietary anonymous data.

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