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In-app purchases to generate more revenues than paid apps by 2013
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In-app purchases are set to generate more revenues than paid-for apps by 2013, according to a report from IHS Screen Digest. The firm forecasts that in-app purchases will be worth USD5.6bn in 2015, up from USD970m last year, with its share of the overall app market rising from 40% to 64% over the same period. Meanwhile, paid-for apps will generate USD2.4bn revenues in 2015, representing only around a third of the overall apps market, which is forecast to grow into a USD8bn industry over the next three years. The data is the latest vindication of the freemium or free-to-play model evangelised by casual gaming firms such as Rovio and Zynga, where apps are free to download but users are then prompted to buy virtual goods in-app or pay to progress to higher levels or functionality.
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