Smartphones and tablets boost mobile ad growth to 251%

Tue Jan 17 2012, 16:49 PM

Mobile ad impressions worldwide grew by 251% during 2011, according to a report by independent ad network InMobi. Tablets, led by Apple's iPad, saw an impressive 771% growth in impressions when InMobi compared Q4 2010 and Q4 2011, while smartphone ads grew by 488%. The fastest-growing market, North America, saw a 366% growth in mobile impressions and 625% specifically in smartphones.

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