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Survey startup Urtak closes USD500,000 seed round
Online survey startup Urtak has closed a USD500,000 seed funding round with investments from Vaizra Investments, Quotidian Ventures, Advancit Capital and Esther Dyson. Urtak make a Q&A widget that can be embedded in websites, allowing content publishers to pose question to their readers, which can be met with a “Yes”, “No”, or “Don’t Care” answer. There is no option to extend the answers, but there is an option for users to pose their own questions, allowing dozens or even hundreds of questions to be added to the debate. The widget is already in use by Huffington Post, CBC in Canada and Colombian site El Tiempo. The company says it currently sees around 10% reader engagement.
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