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Digital spurs US album sales growth for first time since 2004
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Digital sales helped drive full-year US music sales to a surprise 6.9% year-on-year growth in 2011, according to stats from Nielsen SoundScan, but many within the music industry are greeting the results with caution. Overall, album sales increased 1.3% year on year to 330.6m, up from a drop of 12.8% in 2010 and the first hint of annual growth since 2004. Of those, full digital albums accounting for 103.1m, or nearly a third, of total sales, a 19.5% increase on 2010 and offsetting for the first time a 5.7% drop in physical sales. The positive results are highlighted by the fact that overall digital unit sales, comprising both albums and single tracks, have surpassed physical for the first time, now accounting for 50.3% of all transactions, indicating that growth in digital sales could finally be making up for the slump in physical sales.
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