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eBay to launch second-screen shopping feature on iPad
Online marketplace eBay is planning to add a second-screen shopping feature to its iPad app, allowing users to shop for relevant products while watching television. Dubbed ‘Watch with eBay’, the feature will encourage users to enter their ZIP code, cable provider and current channel, using this information to provide recommendations and deals tailored to the programming. The feature will also integrate with in-show product placement spots, maximising conversion rates for advertisers.
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