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Viewers ditching traditional TV for online content
A third of consumers now view online video-on-demand (VoD) content, while the number of viewers watching traditional broadcast TV is declining, according to a new report by Ericsson, as the popularity of online video continues to grow. The percentage of consumers watching scheduled broadcast TV more than once a week dropped four percentage points year on year to 84%, while the number of those who streamed on-demand TV shows grew three percentage points. Overall, online viewing grew year on year, with the proportion of consumers watching short online clips on sites such as YouTube now approaching 50%. The research is indicative of the evolving TV landscape, with consumers increasingly demanding more access to content rather than adhering to traditional scheduling.
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