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Twitter co-founders unveil incubator's first project
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Twitter's co-founders are partnering with startup Lift via their incubator, Obvious, in the first project from Evan Williams and Biz Stone since they restarted Obvious in June. Under the deal, Obvious will own "some equity" in Lift, in exchange for bolstering its Lift by providing strategy, design, funding and recruitment. In a blog post, Stone says the pair are working together to build a project, currently in stealth mode, that will "unlock human potential through positive reinforcement". Lift is currently in private Alpha with little further information available, however, ReadWriteWeb reports that it will be an evolution of a previous firm, dubbed Mibbles. That project offered a tracking and encouragement tool that measured user achievements and rewarded them through a system of badges.
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