MarketShare lands USD32m for cross-media analytics

Fri Apr 15 2011, 12:32 PM

MarketShare nabbed USD32m from U2 frontman Bono's Elevation Partners for its cloud-based media analysis service in an undisclosed deal. Founded in 2005 the business intelligence service helps its clients build up sales opportunities and advertising muscle across media platforms. The Los Angeles-based company plans to use the new funding to bolster the company's growth into Asia Pacific, Europe, Middle East and African markets, making a series of strategic acquisitions and developing its product range.

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